If you want to start advertising online. It may help to know where your customers are in terms of the web. Google ad Planner can help you in many ways, as can the tools provided by Facebook for advertising.

In the statistics provided by Google we can see where the South African internet browsing populations spend most of their time.

In one month, South Africans look at Facebook 1.5 billion times, News24 18 million and gumtree 80 million. there's no question who has the greater market share. Are you advertising on Facebook? You are missing out on 1.5 billion opportunities to tell your potential customers that you exist.

If we were to look further, one can find out more specific info about our target market. For instance, if you search for people interested in chemisrty you would get a list of sites where people who are interested chemistry hang out.

A composition index of 700 means you are approximately 7 times as likely to find people of that interest on the listed site. Which means the chance of reaching your target market is that much higher.

With online advertising you can be very specific about your target market, or you can be very vague. the choice is yours. Whatever you do, it is a lot more cost effective that traditional media. You CANNOT ignore it any more.

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